2013년 6월 26일 수요일

경영전략,경영,홈디포,홈디팟,home depot,business strategy home depot 의 business strategy 경영전략

경영전략,경영,홈디포,홈디팟,home depot,business strategy home depot 의 business strategy 경영전략
경영전략.ppt


목차
1. introduction
-history
-store profile

2. internal scanning
-culture
-value chain

3. external scanning
-5 forces analysis
-major competitors

4. 4p
-product group
-price
-place.

5. business strategy
-customer service strategy
-clustering strategy
-technology strategy
-human resource
-professional business strategy

6.analysis
-SWOT analysis
-market segments
-BCG MATRIX.

7.conclusion

본문
The Home Depot, INC.
World’s largest
Home
improvement
retailer

Warehouse-format stores
with a high level of customer service

Served primarily the
DIY (Do-It-Yourself) person

Store Profile

All of the stores were company-owned and built to Home Depot’s standards
Location : In suburban areas populated by members of the target market
Build standards : Each store itself was 108.000 square feet
Outside (garden) selling space was 16.000 to 28.000 square feet
The large number of customers
Merchandising and inventory were centrally organized


본문내용
?
7. Conclusion
5. Strategy
2. Internal Scanning
Contents

The Home Depot, INC.
Strategic Management
Warehouse-format stores
with a high level of customer service
Served primarily the
DIY (Do-It-Yourself) person
You can do it.
We can help.
World’s largest
Home
improvement
retailer

History
Strategic Management
You can do it.
We can help.
Establishment
Technological
Developements
Opening of Hom

하고 싶은 말
고려대학교 경영전략 A+ 받은 PPT입니다.
저희 팀이 정말 힘들여 만들었기에 반드시 도움 되실 것입니다.
 

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