사례분석-Toys RUs(영문)

사례분석-Toys RUs(영문)

사례분석-Toys RUs(영문).pptx

목차 1.What is Toys “R” Us? 2.Existing Japanese Market(Q1) 3.Japan’s retail structure(Q2) 4.Impact of Toys “R” Us(Q2) 5.Den Fujita & Toys “R” Us(Q3) 6.Conclusion 본문 Growth of department stores Large, non-specialized, low-price stores Consumer’s recognition changed Several breaks in retail structure → Younger generation realized MNCs When Entering Foreign market -> “Partnership with Local Corps” Why? To Deal with Uncertainties EX) Cultural Differences Toys “R” Us- Highly needed Japanese Market Lots of Uncertainties Ex) Retailing & Distribution system, Law issues 본문내용 Q2) Impact of Toys “R” Us(Q2) Den Fujita & Toys “R” Us(Q3) Conclusion What is Toys “R” Us? Self-service supermarket-style format Discounting business Retailing concept global What is Toys “R” Us? Existing Japanese market(Q1) Economy strength Increasing consumer spending Retail sales grew 94% during the 1980s GDP grew 7% Falling birth rate Food ↓ Toys ↑ Why Japanese Market? Existing Japanese