국제경영 맥도날드(McDonald’s)의 러시아진출 성공사례(영문)

국제경영 맥도날드(McDonald’s)의 러시아진출 성공사례(영문)

[국제경영] 맥도날드(McDonald’s)의 러시아진출 성공사례(영문).ppt

목차 1.At the end of the 1980, the Soviet agricultural system: Land – spoiled workers - demoralized equipment - broken-down (The New York Times) 2. The Soviet farmers had no concept of some of the food McDonalds was trying to make 본문 Soviet employees had a well-earned reputation for being dour and unmotivated. Young university graduates viewed this as a chance to work for a foreign company. training center and university. Used the Soviet cafés as a benchmark(a café meal cost about 3 rubles) Labor costs were significantly lower in the Soviet Union than in other countries → These prices still yielded high margins for the company 245 McDonald’s restaurants operate in Russia. McDonald’sin Russia have served more than 2billion customers. 7 of McDonald’s Russia restaurants are in the top 20 with highest guest counts worldwide. With each new opening, the company creates 100 jobs on average for local people. McDonald’s plans to open 40-45 stores annually between 2010 and 2012. 본문내용 rial Olympic Games . Here is a market that is bigger than the United States, where the people are proud to eat the kind of food that we sell! Open of McDonald’s in Moscow: 2Km of waiting line when the first day Nowadays, McDonald occupies 80% of fast markets in Russia Employed 100,000 Twice as busy as those in the United States Part 1. Production The Problems of Supply Chain At the end of