국제경영 냉면의 국제화 전략 (영문)

국제경영 냉면의 국제화 전략 (영문) [국제경영] 냉면의 국제화 전략 (영문).docx 목차 1.Introduction 2.Environmental Analysis 3.Market Entry Strategy and Analysis 본문 1.Introduction Our group selected “Naeng-myun” restaurant as our product / service to sell abroad. We believe that Naeng-myun has a potential in the international market. Because Naeng-myun is a delicious meal and easy to cook, and can fulfill many needs by customization of sauce, meat, and noodles. Even if many Naeng-myun restaurants such as “Uraeok” already entered to U.S. market, they used the strategy to make their customers to think about their menu as a haute cuisine. And also, many Naeng-myun providers who provide Naeng-myun in packet which is like ‘ramen’ already entered, however, we concluded they are targeting the Korean only. Therefore, we think that our product / service has competitive enough. We also believe that the potential value of Naeng-myun will increase in a region where the weather is hot. Considering this factor we thought that selling Naeng-myun in the southern states or cities in U.S. is the best decision. Our team wanted to be as realistic as possible therefore, we did not pick just a country or a state we picked Houston (average temperature: 26.49℃, a city to sell 본문내용 rvice to sell abroad. We believe that Naeng-myun has a potential in the international market. Because Naeng-myun is a delicious meal and easy to cook, and can fulfill many needs by customization of sauce, meat, and noodles. Even if many Naeng-myun restaurants such as “Uraeok” already entered to U.S. market, they used the strategy to make their customers to think about their menu as a haute cuisine