마케팅 신라면 블랙 STP, 4P 마케팅 분석(영문)

마케팅 신라면 블랙 STP, 4P 마케팅 분석(영문) [마케팅] 신라면 블랙 STP, 4P 마케팅 분석(영문).pptx 목차 1.Market Analysis 2.STP 3.4P_MIX 4.Why SHIN RAMEN BLACK Failed - STP - 4P_MIX 본문 Market share of Nongshim Ramen is 68% In 2011. 7 Nongshim was monopolizing the market In 2011. a10 Nongshim still has NO.1 market share BUT, Other companies’ products are at rapid growth S Consumers like hot taste SHIN ramen’s outstanding Market share(68%) Powerful brand image R/D ability W Old image Consumerswho don’t like hot taste exist Argument on MSG additive SHIN ramen BLACK failed O Stable market share holding Young 1_people family increase Synergy effectwith emergence of competitors T The competition with other companies is intensifying. (e.g 꼬꼬면 / 나가사키 짬뽕) Tightened ristrictions on Domestic environmental factors Consumer’s awareness of instant food is changing 본문내용 TP - 4P_MIX CONTENTS_ Chapter1. Matket Analysis Market Analysis Market Analysis Market share of Nongshim Ramen is 68% Market Analysis In 2011. 7 Nongshim was monopolizing the market In 2011. 10 Nongshim still has NO.1 market share BUT, Other companies’ products are at rapid growth Market Analysis Consumers like hot taste SHIN ramen’s outstanding Market share(68%) Powerful brand image R/D a