경영전략 삼성테스코 경영전략(영문)

경영전략 삼성테스코 경영전략(영문) [경영전략] 삼성테스코 경영전략.ppt 목차 Introduction Environment analysis Current strategy Recommendation 본문 Current Strategy SSM (super super market), which is the concept of medium size store between the discount store and supermarket. Now they’re start this business. They started the first store in June 2004, and they are expanding this business in Kyung-nam and Pusan through merging the Aram-mart which has 16 stores in that area in march this year. so The SSM is the next concept for the growth of Samsung Tesco. Why is it? First, there’s no more land for discount store, because the starting of new store of each firms is accelerating, and Good location has been already occupied major player in the market. Second, economy of scale, the SSM will enable to expand sales and Samsung Tesco can reinforcing buying power and efficiency in procurement & logistics And densifying sales network, through SSM, they can penetrate to local apartment complex and small-middle size city which is impossible to operate the discount store. Let’s check it through diagram. Here is somearea, and the this green circle is discount store, such as e-mart, and home-plus. Each discount store has each commercial area, some material said that 8 km radius is the dominant area for the store. And the discount store is for the consumer who does mass purchasing per a visit, less frequent visit. Some areacould be duplicatethere some niche area which the discount store Although SSM’s commercial area is small, but it’s scale is also small. SSM will be established much more than discount store and they’re also cover small but many area, and they’re targeting different consumer from that of discount store, who does less purchasing per a visit,more frequent visit. so we can conclude that the SSM is another growth engine for the Samsung Tesco 본문내용 tents ■ 1999.4 20 ■ Joint venture with Samsung : 1999 5. 1 ■ Equity : 540 billion Won ■ Employees : 10.000 (2005. 9. 6 ) ■ Sales : 2000651 billion 20011, 546 billion 20022,450 billion 20033,300 billion 20043,910 billion Corporate Value To create increasing value for customers to earn their lifetime loyalty Foundation Introduction Status Store ■ 36 Home Plus , 17 Super Express ■ Home-