국제경영 RIM 분석

국제경영 RIM 분석 [국제경영] RIM 분석.ppt 목차 1.Company Overview 2.Korea Mobile Market 3.RIM Analysis 4.Failing Reasons - Cultural - Technical - Strategic 5.Suggestions 본문 Total 51,364,578 people 52% of mobile phone users use smart phones Total smart phone users 10,020,000 17% of smart phone unit share. Strengths High reputation in world wide Leadingbusiness company in mobile industry Special technologies, systems , and design Strong company status in finance Competence Strong brand image Opportunities Strengthen alliances, partnerships Product, software development Develop more applications in the market More promotion and business strategies are available. Weaknesses Complicated Internet System(BES,BIS) Lack of marketing strategy Expensive payments(apps, bills) Lack of software, applications. Lack of financial supports Not-user friendly product Despite the fact that Blackberry is strong at e-mail services, Korea does not use e-mail service a lot 본문내용 cal - Strategic Suggestions Contents Company Overview Research In Motion Limited(RIM) is a Canadian company and wireless device company best know in the American continent. In 2011. 1Q, RIMs total revenue increased 24%(shipments in 2010 11, 228 thousand) in the past year and in 2009, smart phone unit share got over 50%. RIM entered 22 countries in Asia, especially in Indonesia they success in o