크라우드 펀딩(Crowd Funding)

크라우드 펀딩(Crowd Funding) 크라우드 펀딩(Crowd Funding).docx 목차 목 차 I. Introduction II. Background Literature – Manuel Castells ‘Network Society’ III. Research Question and Methodolog VI. Case Analysis 1. Financial sector (Money auction) 2. Donation Sector (Naver Happybean) 3. Supporting Sector (Tumblbug) V. Findings and discussions VI. Conclusion 본문 Crowd funding is a collective cooperation by people who network and pool their money and other resources together, usually via the internet, to support efforts initiated by other people or organizations. This new way of funding in the current information society is closely related to the concept of ‘Network Society’. It describes several different phenomena related to the social, political, economic and cultural changes caused by the spread of networked, digital information and communications technologies. The term ‘network society’ was coined by Manuel Castells, a key sociologist on the theory of network society, in his book The Rise of the Network Society. Castells suggested that the definition in concrete terms of network society is “a society where the key social structures and activities are organized around electronically processed information networks.” So it is not just about networks or social networks, because social networks have been very old forms of social organization. Rather it is about social networks which process and manage information and use micro-electronic based technologies. In short, network society is one whose social structure is made of networks powered by microelectronics-based information and communication technologies. In addition, according to Castells our societies are becoming increasingly structured around the bipolar opposition of the Net and the Self. The ‘Net’ means the new, networked forms of organization which are replacing vertically integrated hierarchies as the dominant form of social organization. The ‘Self’, on the other hand, is related to the multiple practices through which people try to reaffirm identity and meaning in a landscape of rapid change. Network society goes further than 본문내용 ed capital, or street performer protocol) describes the collective cooperation, attention and trust by people who network and pool their money and other resources together, usually via the Internet, to support efforts initiated by other people or organizations. Crowd funding occurs for any variety of purposes, from disaster relief to citizen journalism to artists seeking support from fans, to poli