생산운영관리 교보문고 운영과 전자책 사례(영문)

생산운영관리 교보문고 운영과 전자책 사례(영문) [생산운영관리] 교보문고 운영과 전자책 사례(영문).pptx 목차 1.Introduction 2.off-line Kyobo bookstore 3.on-line kyobo bookstore 4.Suggestion 5.Q&A 본문 Introduction of Kyobo bookstore Kyobo book was established in Gwangwhamun By Sin young ho in 1980 He says “people make the book, the book makes people” No. 1 offline book store 2. Offline Kyobo bookstore 1. Arrangement of books 2. Stationeries, CDs and café in store 3. Purchasing management 4. Stock management 5. Distribution center 6. CRM(Customer Relationship Management) Offline Kyobo bookstore - No.1 off-line bookstore in Korea - Approximately 70,000 people visit Gwanghwamun branch daily - Operating total 16 branches 1.Arrangement of books Kyobo bookstore devides books into 11 kinds and arrange books by this section. It places computers that customers can search books without staffs help. 3. Purchasing management – Outsourcing Kyobobooks are focusing on service, not publishing. publishers outsource sales to Kyobo books and Kyobobooks sell books in their stores. Publisher → Kyobo Inc → customer 4. Stock management Fixed order quantity and fixed order term Managing stock and holding cost Kyobobooks usually uses outsourcing so if there were more demands, it orders books which it needs at that time. The managing and holding cost are 1% of each books price. 본문내용 bo bookstore Suggestion Q&A Introduction of Kyobo bookstore Kyobo book was established in Gwangwhamun By Sin young ho in 1980 He says “people make the book, the book makes people” No. 1 offline book store Introduction of Kyobo bookstore On &off line total sales revenue Proportion of business After the online bookstores appeared, kyobo sales revenue started to decrease sharply. Kyobo Yes24 You